Use a Realtor with A Balanced Marketing Plan

 

Hello West Coast Home Sellers!

Selling your home in today’s real estate market requires a full service Realtor who utilizes a balanced multi-media marketing plan to expose your home to the broadest market of perspective buyers.

In fact, the #1 Advise to Home Sellers from Consumer Reports is….Pick The Right Broker…“Look for local agents who are listing, marketing, and selling in your community, even if the market is slow. Ask several Realtors to make a listing presentation to discuss your home’s value, justify their numbers and explain how they would market your property”. 

Hire a Realtor who presents a marketing plan to sell your home that includes both offline and online marketing, not just one or the other.

The National Association of Realtors (NAR) posted an update in September 2008 indicating over 30% of consumers searching for properties use a Home Magazine in their search as well as the internet. 

For expensive homes (over $700,000) it is likely that percentage is even higher as age groups of 35+ are heavier users of magazines than 25 year olds (although magazines certainly motivate younger generations as well).  The following ad illustrates the age breakdowns of consumers using magazines to drive their online purchasing in all industries.

Dan Gooder Richard, author of Real Estate Rain Maker, A Guide to  Online Marketing indicates roughly 47% of people shop through a catalogue and buy from a website.  Also, rougly 30% of website traffic is generated by internet searches.  The remaining 65% of consumers go to a website through some form of offline marketing (print, radio, tv, etc). This means 2 out of 3 people need an offline prompt to direct them to a website.

A Realtor using a Home Magazine such as Homes & Land to market your property is investing in a broader strategy to reach more home buyers by utilizing all of their preferred search tools. Homes & Land Realtors are quite simply – doing more for you!

When it comes to the internet, it is a given that your property should automatically be loaded to the MLS (now Realtor.ca) and your Realtor’s website. 

Although 85% of people use the internet to search for property, a much smaller percentage will actually find and view your Listing from a random property search or from googling real estate terms.

Ask your Realtor if they have a plan to drive specific traffic to your listing, not just to their website or Realtor.ca where the chances of a buyer finding your property are reduced.

 

Homes & Land is a Multi-Media Platform

 

In Print, Across the Internet, Through Direct Mail, On Mobile Devises .

Our integrated approach enables you to reach more people in more places – faster.

Research the Realtor’s website to see how easy it is to navigate. What is their online strategy? How many photos do they post of their other listings?  Where else do they distribute their current listings for on-line exposure. 

Potential buyers need to be able to find them and have an engaging experience on their website or they won’t stick around to see your home. At least 6 photos but preferably 10 or more photos should be posted on every website your Realtor features your home on. Statistics from NAR show 98% of consumers searching properties want more photos and six or more photos outpulls time spent on a property by 300% over five photos or less. 

When you hire a Homes & Land Realtor and your home is featured on our website with 6-photos or more, it automatically turns into a virtual tour to enhance the buyers experience. Then it loads to websites like Googlebase, Oodle, Live Deal, Resort Scape, Zillow, Condo.com, Vast. Properties priced over $750,000 load to The New York Times.com, The Wall Street Journal.com, The International Herald Tribune and properties valued at $1M+ load to Unique Global Estates.com.

Home & Land is the leader in integrated Real Estate Magazine Marketing across North America with a magazine presence in over 30,000 communities and a website that generates over 34 million monthly property views (and growing as we now expand beyond Canada and the US into Mexico, Costa Rica and the Bahamas). 

There is no better coverage available in the marketplace to advertise your home. 

Your home may be your greatest investment. Protect your equity by choosing the right Realtor® for the job. Insist on Homes & Land exposure for your home!

Or better yet…choose a Homes & Land Realtor to sell your home!

If you are looking for real estate in Canada or across North America visit www.HomesAndLand.com.

Join us at www.twittler.com/homesandlandmag

Advertisement